The Sydney Dogs Home had insufficient funds to be able to care for all of the abandoned dogs that were being brought in. If these dogs were not rehoused, they would be killed. Our job was to get people to take in a dog or donate money to the home.

This communication needed to be inexpensive yet have major impact. We needed to remind people how rewarding it is to own a dog. If they were unable to rehouse a dog, we gave them the option of either making a donation or passing the creative on to someone they thought would be interested in helping. These were dropped in parks or along popular walkways by Dogs Home volunteers.

Approximately 40 dogs are brought in to the home each week. Prior to our involvement, only around 30% of these dogs were rehoused. The rest, around 28 dogs per week, were put down. This park drop has seen these numbers reversed. Now 75% of the dogs brought in to the Sydney Dogs Home are found loving and caring homes. This means that approximately 18 additional dogs are being saved per week.