To launch Printable Tabbies and educate the trade on its key benefits.

The main feature of the product is to enable people to easily locate content within big documents. These tabbies are the first ones you can print on so they provide a very professional look. Our concept took a twist on this by demonstrating the product within the unusual context of a sexy book – rather than an annual report. This will certainly be more appealing to our male dominated audience.

This ad has only just run so no results are yet to hand.