CEPSA, a company that sells petrol products, regularly runs consumption incentive schemes and campaigns for property administrators (who account for 70% of the total consumption of heating fuel).The aim of the action is to gain their loyalty and train them to become more efficient in their work.Cepsa organised work conferences in Vietnam to communicate its aims and plans of action for the coming year.

To make them 'believe' they were the reincarnation of the Monks of the Order of the Dragon. They had to visit Vietnam and, through a series of tests, wake up the dragon.First mail shot (Teaser): A box of rice. An introduction to the history of the Order of the Dragon.Second mail shot: Material to wake up the dragon. Detailed information about the work conferences and tools for participating in the activities on the trip (and to wake up the dragon). A magnifying glass, a fireproof glove, some toothpicks and a travel log.During the trip, the guests passed a series of physical and intellectual tests to prove that they really were the reincarnation of the Master.

100% of the guests attended the work conferences.95% of the guests participated in the tests which took place during the trip.