CATSA is a company specialising in creating telemarketing platforms that attend to the telephone client attention needs of any company. One of its main values is its capacity to create large volume platforms (e.g. complete management of client attention platform and subscribers of a TV channel with 2.000.000 subscribers).The aim of CATSA with this campaign was to show clients and friends, in a surprising and original way, its capacity to manage millions and millions of calls.

At Christmas, Santa Claus receives millions of calls: a problem that stops him from getting out and happily distribute the Christmas presents. So Santa Claus decides to send a telegram to CATSA. CATSA clients and prospects received it plus the solution provided: Santa Claus’s Telephone Attention Service. A toll-free number for CATSA clients where they could leave a wish, listen to the elves wishing them a "Merry Christmas" in Russian, Norwegian or Finnish or even learn how to cook the secret grapes of Santa’s wife. We invite the jury to call 00 34 91400 1102 to listen to the result.

2,500 mailshots were sent, generating 3,759 calls. Response Rate: +150.36%