Sanitas (Spanish leader in private health insurance) sells its products via an external commercial network in department stores.These representatives can also recommend other private health insurance by competitors, so that the incentive plan war between companies is fierce.Our action had to stand out from the rest, showing our promotion as something very special.

To present the gifts in the best way possible, the attraction was centred on the nature of the communications.'Sanitas Trip Away' was based on mail shots with a special attraction and impact, which were actually gifts in themselves: a suitcase and a CD.1st Parcel: Presentation. Personal targets, mechanics. Nothing better when faced with a final trip than anticipating the win by giving away objects that we normally bring back as a souvenir, what we 'borrow' from hotels.2nd parcel: Maintenance. Halfway through the promotion, some could celebrate having reached their targets and others will still be getting there. Each 'achievement level' asked you to name a different song to reflect your 'euphoria level'.

In spite of the high number of registrations set as target to be able to go for the final prize, very promising results were achieved.

Out of 332 people, 294 'played' with us (88.6%) and therefore sold our policies (stopping selling those of the competition, in spite of their promotion).