Outdoor > Digital Outdoor
McCANN XBC, New York / MASTERCARD / 2016
Overview
Credits
BriefExplanation
We designed a statue-like, 8-foot art piece of two kneeling figures.
EEG headsets that measure the intensity of three different brainwaves were integrated into the installation; their outputs were converted to affect the movement of the figures.
Two participants at a time competed to see who had the most concentrated mind and who could stand up to cancer first: the more focused a participant was, the stronger their brainwaves and the faster their figure erected.
EntrySummary
The activation was held at The Night Before the Oscars for celebrities and industry executives
More Entries from Ambient Use of Digital Technology in Outdoor
24 items
More Entries from McCANN XBC
24 items