The film shows a beautiful women with long hair capturing the way she is blown in various ways.

From the begging till the end, we see high-fashion footage which is very ‘Nick Night’ manner.

The brand anthem film created for Japanese skin care brand ‘POLA B.A’.

The brief was to update the brand positioning from a mere skin care brand to a brand that support women living powerfully and positively.

We created a manifest (below) and asked Nick Night to shoot a film under the theme of wind.

Manifest :

The wind generates behind the person who steps forward.

The wind can never be bound.

Never afraid of conflict or frictions.

While changing its shape as if amused in doing so,

it drives the common sense, the society, and the era.

Wind inspires others, sometimes gently and other times strongly

A pleasant breeze that comforts someone.

A tailwind that vigorously pushes someone’s back.

BA

Make the wind blow.

We challenged to make invisible wind visible artistically by carefully chosen wardrobe, hairstyle and props like gold leafs.

Splitting the screen, combining reverse rotation footages and shooting with partial greenback — we challenged to edit in an avant-garde manner.