In the typography design, a tube of Polyfix Instant Glue has been added as a device to one letter of the negative word, turning it into a new letter. The change in the letter makes it a complete new word, which is completely opposite of the previous word and also positive. We have used antonyms which are related to breakage, that can be easily fixed with the help of a glue.

For instance, 'tod'*, which means break, changes into 'jod'*, which means join after using the device of the Polyfix Instant Glue tube.

Please refer to the supporting image for the translation.

This highlights that a ‘fix’ is quick and easy with Polyfix Instant Glue.

*(This is how the Hindi word sounds in English)

Tod* (Hindi) = Break (English)

Jod* (Hindi) = Join (English)

*(This is how the Hindi word sounds in English)

Please refer to the supporting image for the translation.

In the typography design, the Polyfix Instant Glue tube plays an important role. We have used the Devanagari script. In each letter, we have chosen a Devanagari font which matches the feeling of the word. Here the font is similar to the ones commonly used for furniture brands.

Tod* (Hindi) = Break (English)

Jod* (Hindi) = Join (English)

*(This is how the Hindi word sounds in English)

Please refer to the supporting image for the translation.