Since the aim was to convey the mission of Yamauchi No.10 Family Office, A road movie-based presentation was adopted. Within, is a story that portraits the long journey of the Yamauchi family emphasizing the inherited spirit. There are times where things are calm and peaceful, but that are also times where everything is just chaotic. Nevertheless, that does not stop Yamauchi family from taking on challenges with a playful attitude. This is then compiled into sharp messages and visuals that unravel the background of the Yamauchi family which specifically convey what has been inherited and their mission for the future.

The overall design concept was based on the playful spirit of Nintendo. In order to emphasize the brand’s playful nature, the website was designed to look like an 80s game with a modern look. The parts were shaped using a specialized tool that was developed specifically for the site, which were then animated frame by frame. A total of 274 types of animations were made. In order to enhance the experience, a cheerful rhythmic tune was also added. Some may find it difficult to read, so a simple view of the message was also implemented. This site represents the Yamauchi family is unique and bold and wishes to continue this tradition for the following generations.