Film > Culture & Context

BUSCAPÉ. BACK TO THE CITY OF GOD.

VMLY&R, Sao Paulo / TELEFÓNICA VIVO & MOTOROLA / 2023

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Single-market Campaign in Film

24 items

Grand Prix Cannes Lions
RELAX, IT'S IPHONE – R.I.P. LEON

Consumer Goods

RELAX, IT'S IPHONE – R.I.P. LEON

APPLE, APPLE

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Grand Prix Cannes Lions
THE LAST PHOTO

Corporate Purpose & Social Responsibility

THE LAST PHOTO

ITV X CALM, adam&eveDDB

(opens in a new tab)
Gold Cannes Lions
RELAX, IT'S IPHONE – ACTION MODE

Consumer Goods

RELAX, IT'S IPHONE – ACTION MODE

APPLE, APPLE

(opens in a new tab)
Gold Cannes Lions
SECOND BEST HIGH CHAIR

Consumer Goods

SECOND BEST HIGH CHAIR

IKEA, DAVID

(opens in a new tab)
Gold Cannes Lions
SECOND BEST STOOL

Consumer Goods

SECOND BEST STOOL

IKEA, DAVID

(opens in a new tab)
Gold Cannes Lions
SECOND BEST COT

Consumer Goods

SECOND BEST COT

IKEA, DAVID

(opens in a new tab)
Gold Cannes Lions
COWBOY

Consumer Services / Business to Business

COWBOY

UBER EATS, MOTHER

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Gold Cannes Lions
NAILS

Consumer Services / Business to Business

NAILS

UBER EATS, MOTHER

(opens in a new tab)
Gold Cannes Lions
PARROT

Consumer Services / Business to Business

PARROT

UBER EATS, MOTHER

(opens in a new tab)
Gold Cannes Lions
#PERIODSOMNIA

Healthcare

#PERIODSOMNIA

BODYFORM/LIBRESSE, AMV BBDO

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Gold Cannes Lions
PAPA

Media / Entertainment

PAPA

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
WOMEN'S AID - HE'S COMING HOME

Viral Film

WOMEN'S AID - HE'S COMING HOME

WOMEN'S AID ORGANISATION, HOUSE 337

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Silver Cannes Lions
THE GREATEST

Consumer Goods

THE GREATEST

APPLE, APPLE

(opens in a new tab)
Silver Cannes Lions
LEGENDS NEVER DIE

Retail

LEGENDS NEVER DIE

LEVI'S, DROGA5, PART OF ACCENTURE SONG

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Silver Cannes Lions
FAIR EXCHANGE

Retail

FAIR EXCHANGE

LEVI'S, DROGA5, PART OF ACCENTURE SONG

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Silver Cannes Lions
THE SINGULARITY

Consumer Services / Business to Business

THE SINGULARITY

SQUARESPACE, SQUARESPACE

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Silver Cannes Lions
OCEAN SPRAY - POWER YOUR HOLIDAY

Food & Drink

OCEAN SPRAY - POWER YOUR HOLIDAY

OCEAN SPRAY, ORCHARD

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Silver Cannes Lions
APOLOGIZE THE RAINBOW

Food & Drink

APOLOGIZE THE RAINBOW

SKITTLES, DDB

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Silver Cannes Lions
TRAFFIC STOP

Consumer Goods

TRAFFIC STOP

NATIVE, M/H

(opens in a new tab)
Silver Cannes Lions
1000 SLIDES

Consumer Services / Business to Business

1000 SLIDES

GLOBANT, GUT

(opens in a new tab)
Silver Cannes Lions
PETA - RED RIVER FARM

Not-for-profit / Charity / Government

PETA - RED RIVER FARM

PETA, HOUSE 337

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Silver Cannes Lions
PROUDLY SECOND BEST

Micro-film

PROUDLY SECOND BEST

IKEA, DAVID

(opens in a new tab)
Silver Cannes Lions
NORMALIZE IT!

Challenger Brand

NORMALIZE IT!

OATLY, OATLY

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Silver Cannes Lions
BUSCAPÉ. BACK TO THE CITY OF GOD.

Single-market Campaign

BUSCAPÉ. BACK TO THE CITY OF GOD.

TELEFÓNICA VIVO & MOTOROLA, VMLY&R

(opens in a new tab)

More Entries from VMLY&R

24 items

Grand Prix Cannes Lions
THE KILLER PACK

OTC Products / Devices

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Grand Prix Cannes Lions
KEEPING FORTNITE FRESH

Innovative Use of Community

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Grand Prix Cannes Lions
I WILL ALWAYS BE ME

Non-Regulated

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LAUGH TRACKER

Data-enhanced Creativity

LAUGH TRACKER

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3°C

Gaming

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
SUPER WENDY'S WORLD

Audience Targeting / Engagement Strategies

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

(opens in a new tab)
Gold Cannes Lions
I WILL ALWAYS BE ME

Script

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
KEEPING FORTNITE FRESH

Use of Social Platforms

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3°C

Brand Integration for Games

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
KEEPING FORTNITE FRESH

Excellence in Brand Integration for Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Gold Cannes Lions
DOGS WITHOUT BORDERS

Reduced Inequalities

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Gold Cannes Lions
FITCHIX

Promotional Items & Printed Media

FITCHIX

HONEST EGGS CO., VMLY&R

(opens in a new tab)
Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Silver Cannes Lions
FITCHIX

Food & Drink

FITCHIX

HONEST EGGS CO., VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE SMILE THAT CHANGED AN INDUSTRY

Consumer Goods

THE SMILE THAT CHANGED AN INDUSTRY

COLGATE-PALMOLIVE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Gaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE KILLER PACK

Product Innovation

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Live Broadcast / Live Streaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
ADELI

Brand-led Education & Awareness

ADELI

UNIPADS, VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Audience Tagerting / Engagement Strategies

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)