Most consumer packaging in India ends up in garbage dumps. It adds to the problem of waste and sometimes collects water, giving space for mosquitoes to lay eggs. Even 1 cm of water collected in a plastic/paper pack is enough for eggs to hatch into larvae.

The Killer Pack is first of its kind packaging that kills mosquito larvae when disposed, and is made with natural strain bacteria recommended by WHO and ICMR. It is also safe and does not harm the environment or any other species.

This innovative packaging enabled consumers to become a part of the solution.

India was facing the biggest outbreak in mosquito related cases of Dengue and Malaria. This was peculiar because mosquito-related cases only see a rise in the rainy season. This was also worrisome because the medical system was already overburdened amidst the pandemic.

While Indians were using mosquito repellent products to fight mosquitoes inside the home, disease control authorities pointed at new breeding grounds popping outside homes at garbage collection points. Even 1 cm of water collected allowed mosquito eggs to hatch to larvae. These garbage dumps provided optimal conditions for laying eggs, creating a vicious cycle.

Maxx Flash, a mosquito repellent brand has products to help get rid of mosquitoes inside the home. But for the first time it wanted to step outside the home and help consumers fight the menace at the source.

To fight the Dengue and Malaria outbreak, Maxx Flash introduced The Killer Pack. This 100% bio-degradable packaging lined and printed with 5% Active Probiotic Bacillus thuringiensis kills mosquito larvae when disposed in garbage dumps, dustbins, garden ponds, stagnant water, stormwater drains.

This innovative packaging kills larvae outside the house while the non-toxic coil fights mosquitoes inside, breaking the vicious cycle.

The packaging is printed with non-toxic colours that are natural, food grade and ROHS compliant. They are free from heavy metal specifications of EN–71(heavy metal, like lead, zinc, tin, arsenic, cobalt etc.)

The strain of bacteria used is also safe. The use of 5% Active Bacillus thuringiensis is an existing strain approved and recommended by WHO, EPA and ICMR for mosquito larvae control. We wanted to make sure it does not harm birds, rats or any other species that may feed on wet garbage or food waste from garbage bins.

It was released early 2022 in hot pockets of India. Trials and tests were done in December 2021. The retail launch was done in February and will continue to be available commercially with demand. The brand is expanding the packaging to its entire range with mosquito repellent liquid launching in July.

This 100% bio-degradable packaging lined and printed with 5% Active Probiotic Bacillus thuringiensis kills mosquito larvae when disposed in garbage dumps, dustbins, garden ponds, stagnant water, stormwater drains.

It can be disposed like any other pack. The Killer Pack releases the Bacillus thuringiensis strain of bacteria approved by WHO when it comes in contact with water. This bacteria is lethal to mosquito larvae, it kills and stops them from turning into adult flying mosquitoes which spread diseases.

While the innovative packaging kills larvae outside the house, the non-toxic coil fights mosquitoes inside, breaking the vicious cycle. The mosquito coil developed is also 100% natural and made up of natural oils of Neem, Citronella, Eucalyptus, Basil, Clove and Peppermint. It does not use any synthetic fragrance, chemicals or DEET.

This innovative packaging is designed for large scale problem that exists in India. It aims to provide results across the country as the garbage system throughout the country is broken. We have launched the pack in 7 States with brand distributors and via e-commerce.

While other brand’s mosquito repellent packaging adds to the problem, we utilized the habit of discarding packs to introduce a unique solution helping gain market in the segment.

While the larger impact is being closely observed by government bodies, preliminarily results show that localities using Killer Pack saw reduction in disease causing larvae. Communities in towns of Salaya, Mevasa, and Bhunga Okha saw 82%, 59%, 76% reduction of Anopheles larvae which causes Malaria respectively. Additionally, Jamdeveliya, Bhanvad and Movan reported 68%, 42%, 38% decrease in Dengue causing Aedes larvae. Maxx Flash is extending this innovation to its entire product range with the liquid repellent launching next.