Creative Strategy > Creative Strategy: Sectors

THE SMILE THAT CHANGED AN INDUSTRY

VMLY&R, Neuilly-sur-Seine / COLGATE-PALMOLIVE / 2022

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Consumer Goods in Creative Strategy

24 items

Grand Prix Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Retail

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

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Gold Cannes Lions
DRAW KETCHUP

Food & Drink

DRAW KETCHUP

KRAFT HEINZ , RETHINK

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Gold Cannes Lions
DISCOVER THE ORIGINALS

Breakthrough on a Budget

DISCOVER THE ORIGINALS

VISIT SWEDEN, FORSMAN & BODENFORS

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Gold Cannes Lions
CDSS LONG TERM

Long-term Strategy

CDSS LONG TERM

CANADIAN DOWN SYNDROME SOCIETY, FCB

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Silver Cannes Lions
THE SMILE THAT CHANGED AN INDUSTRY

Consumer Goods

THE SMILE THAT CHANGED AN INDUSTRY

COLGATE-PALMOLIVE, VMLY&R

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Silver Cannes Lions
SICK BEATS

Healthcare

SICK BEATS

WOOJER, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Silver Cannes Lions
DISCOVER THE ORIGINALS

Travel / Leisure

DISCOVER THE ORIGINALS

VISIT SWEDEN, FORSMAN & BODENFORS

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Silver Cannes Lions
THE UNWASTED BEER

Corporate Purpose & Social Responsibility

THE UNWASTED BEER

HEINEKEN, PUBLICIS ITALY

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Silver Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Brave Brands

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

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Silver Cannes Lions
CRIME INTERRUPTED

Collaboration

CRIME INTERRUPTED

AUSTRALIAN FEDERAL POLICE, HOST HAVAS

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Bronze Cannes Lions
SNCF - HEXAGONAL

Travel / Leisure

SNCF - HEXAGONAL

SNCF (NATIONAL RAILWAYS), PUBLICIS CONSEIL

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Bronze Cannes Lions
PROJECT CONVEY

Audience Insight

PROJECT CONVEY

COX COMMUNICATIONS, 180LA

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Bronze Cannes Lions
HELMET HAS ALWAYS BEEN A GOOD IDEA

Audience Insight

HELMET HAS ALWAYS BEEN A GOOD IDEA

DANISH ROAD SAFETY COUNCIL, &Co. / NoA

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Bronze Cannes Lions
EMPTY CHAIRS

Breakthrough on a Budget

EMPTY CHAIRS

BØRNS VIKÅR, UNCLE GREY

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Bronze Cannes Lions
SHUTTER ADS

Collaboration

SHUTTER ADS

HEINEKEN, PUBLICIS ITALY

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Bronze Cannes Lions
DYSLEXIC THINKING

Collaboration

DYSLEXIC THINKING

VIRGIN, FCB INFERNO

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Bronze Cannes Lions
STEVENAGE CHALLENGE

Collaboration

STEVENAGE CHALLENGE

BURGER KING, DAVID

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Bronze Cannes Lions
SICK BEATS

Products / Services

SICK BEATS

WOOJER, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Bronze Cannes Lions
OREO THINS PROTECTION PROGRAM

Products / Services

OREO THINS PROTECTION PROGRAM

OREO, THE COMMUNITY

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Shortlisted Cannes Lions
SHUTTER ADS

Food & Drink

SHUTTER ADS

HEINEKEN, PUBLICIS ITALY

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Shortlisted Cannes Lions
THE UNWASTED BEER

Food & Drink

THE UNWASTED BEER

HEINEKEN, PUBLICIS ITALY

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Shortlisted Cannes Lions
FOR WHEN IT'S TIME

Food & Drink

FOR WHEN IT'S TIME

MARS WRIGLEY / EXTRA GUM, ENERGY BBDO

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Shortlisted Cannes Lions
THE TRASH COLLECTION 2021

Consumer Goods

THE TRASH COLLECTION 2021

IKEA, TRY

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Shortlisted Cannes Lions
ANTI LOOK – THE LIFE-SAVING QR DESIGN

Healthcare

ANTI LOOK – THE LIFE-SAVING QR DESIGN

JOHANNITER, SCHOLZ & FRIENDS

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More Entries from VMLY&R

24 items

Grand Prix Cannes Lions
THE KILLER PACK

OTC Products / Devices

THE KILLER PACK

MAXX FLASH, VMLY&R

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Grand Prix Cannes Lions
KEEPING FORTNITE FRESH

Innovative Use of Community

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Grand Prix Cannes Lions
I WILL ALWAYS BE ME

Non-Regulated

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Gold Cannes Lions
LAUGH TRACKER

Data-enhanced Creativity

LAUGH TRACKER

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, VMLY&R

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Gold Cannes Lions
LOS SANTOS +3°C

Gaming

LOS SANTOS +3°C

GREENPEACE, VMLY&R

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Gold Cannes Lions
SUPER WENDY'S WORLD

Audience Targeting / Engagement Strategies

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

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Gold Cannes Lions
I WILL ALWAYS BE ME

Script

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

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Gold Cannes Lions
KEEPING FORTNITE FRESH

Use of Social Platforms

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Gold Cannes Lions
LOS SANTOS +3°C

Brand Integration for Games

LOS SANTOS +3°C

GREENPEACE, VMLY&R

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Gold Cannes Lions
KEEPING FORTNITE FRESH

Excellence in Brand Integration for Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Gold Cannes Lions
DOGS WITHOUT BORDERS

Reduced Inequalities

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

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Gold Cannes Lions
FITCHIX

Promotional Items & Printed Media

FITCHIX

HONEST EGGS CO., VMLY&R

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Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Silver Cannes Lions
FITCHIX

Food & Drink

FITCHIX

HONEST EGGS CO., VMLY&R

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Silver Cannes Lions
THE SMILE THAT CHANGED AN INDUSTRY

Consumer Goods

THE SMILE THAT CHANGED AN INDUSTRY

COLGATE-PALMOLIVE, VMLY&R

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Silver Cannes Lions
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Gaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE KILLER PACK

Product Innovation

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Live Broadcast / Live Streaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

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Silver Cannes Lions
ADELI

Brand-led Education & Awareness

ADELI

UNIPADS, VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Audience Tagerting / Engagement Strategies

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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