Design > Communication Design

COCA-COLA LUNAR NEW YEAR RED ENVELOPES

TURNER DUCKWORTH LONDON & SAN FRANCISCO , London / TURNER DUCKWORTH: SAN FRANCISCO / 2016

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

CampaignDescription

Red is Coca-Cola's brand color and the color that represents luck during the Lunar New Year. The gold illustration is a modern interpretation of paper-cutting folk art and features a Coca-Cola Icon Bottle emerging from traditional symbols for happiness, abundance and prosperity

Execution

Handcrafted red envelopes with gold emboss detail.

Outcome

As well as spreading good will, our envelopes are displayed by our new and old clients across the business

Strategy

See creative idea

Synopsis

Lucky red envelopes were sent to wish our friends at Coca-Cola a Happy Lunar New Year.

More Entries from Invitations and Greeting Cards in Design

24 items

Grand Prix Cannes Lions
LIFE IS ELECTRIC

Brand Collateral

LIFE IS ELECTRIC

PANASONIC, DENTSU

(opens in a new tab)
Gold Cannes Lions
SURGEON TRYOUTS

Posters

SURGEON TRYOUTS

KURASHIKI CENTRAL HOSPITAL, TBWA\HAKUHODO

(opens in a new tab)
Gold Cannes Lions
ART WITH WATSON

Data Visualisation

ART WITH WATSON

IBM, OGILVY & MATHER

(opens in a new tab)
Gold Cannes Lions
QUANTUM OF PEACE

Digital Installations & Events

QUANTUM OF PEACE

WARSAW RISING MUSEUM, PANGENERATOR

(opens in a new tab)
Gold Cannes Lions
THE LADY GAGA + INTEL PERFORMANCE

Digital Installations & Events

THE LADY GAGA + INTEL PERFORMANCE

INTEL, INTEL

(opens in a new tab)
Gold Cannes Lions
THE FIELD TRIP TO MARS

Digital Installations & Events

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
BEHIND THE LEATHER

Retail - Temporary and Pop-Up Environment & Experience Design

BEHIND THE LEATHER

PEOPLE FOR ANIMAL, OGILVY & MATHER

(opens in a new tab)
Gold Cannes Lions
MA PLACE EST DANS LA SALLE

Point of Sale, Consumer Touchpoints & Instore Collateral

MA PLACE EST DANS LA SALLE

PRODISS, FF PARIS

(opens in a new tab)
Gold Cannes Lions
MT EXPO 2015

Spatial Brand Installation & Experience

MT EXPO 2015

KAMOI KAKOSHI CO., IYAMADESIGN

(opens in a new tab)
Gold Cannes Lions
MT EX YOKOHAMA

Spatial Brand Installation & Experience

MT EX YOKOHAMA

KAMOI KAKOSHI CO., IYAMADESIGN

(opens in a new tab)
Gold Cannes Lions
MT EX 3331

Spatial Brand Installation & Experience

MT EX 3331

KAMOI KAKOSHI CO., IYAMADESIGN

(opens in a new tab)
Gold Cannes Lions
VAN GOGH BNB

Spatial Brand Installation & Experience

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

(opens in a new tab)
Gold Cannes Lions
BEHIND THE LEATHER

Non-commercial Exhibitions & Experiences

BEHIND THE LEATHER

PEOPLE FOR ANIMAL, OGILVY & MATHER

(opens in a new tab)
Gold Cannes Lions
NARITA INTERNATIONAL AIRPORT TERMINAL 3

Wayfinding & Signage

NARITA INTERNATIONAL AIRPORT TERMINAL 3

NARITA INTERNATIONAL AIRPORT CORPORATION, PARTY

(opens in a new tab)
Gold Cannes Lions
ORIGINALS

Comprehensive Range

ORIGINALS

MCDONALD'S, TBWA\PARIS

(opens in a new tab)
Gold Cannes Lions
SHIFTING PERSPECTIVES

Typography: Brand, Corporate & other Communication Design

SHIFTING PERSPECTIVES

SYDNEY OPERA HOUSE, INTERBRAND AUSTRALIA

(opens in a new tab)
Gold Cannes Lions
FALTER/INFERNO

Illustration: Digital

FALTER/INFERNO

FALTER NEWSPAPER, JUNG von MATT

(opens in a new tab)
Gold Cannes Lions
ARTQUARIUM

Illustration: Brand Environment & Experience Design

ARTQUARIUM

PAPAWIN CO., OGILVY & MATHER

(opens in a new tab)
Gold Cannes Lions
DELQA

Sound Design

DELQA

MICROSOFT, LISTEN

(opens in a new tab)
Gold Cannes Lions
PAPER

Motion Graphics Design & Animation

PAPER

HONDA, RPA

(opens in a new tab)
Gold Cannes Lions
OUT THERE

Video / Moving Images

OUT THERE

CANADA GOOSE, CAA MARKETING

(opens in a new tab)
Gold Cannes Lions
WORLD TABLE TENNIS CHAMPIONSHIPS 2015

Photography / Curation of Images

WORLD TABLE TENNIS CHAMPIONSHIPS 2015

TV TOKYO CORPORATION, DENTSU

(opens in a new tab)
Gold Cannes Lions
SELFIE

Copywriting

SELFIE

TATE, GREY LONDON

(opens in a new tab)
Gold Cannes Lions
GRIEF

Copywriting

GRIEF

TATE, GREY LONDON

(opens in a new tab)

More Entries from TURNER DUCKWORTH LONDON & SAN FRANCISCO

24 items

BURGER KING GLOBAL VISUAL IDENTITY

Rebrand or Brand Refresh: Renewing a Current brand Identity

BURGER KING GLOBAL VISUAL IDENTITY

BURGER KING, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
MILLER LITE VISUAL IDENTITY

Rebrand or Brand Refresh: Renewing a Current brand Identity

MILLER LITE VISUAL IDENTITY

MILLER BRANDS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
COORS LIGHT PACKAGING

Rebrand / Refresh of an existing brand: Consumer / Corporate

COORS LIGHT PACKAGING

MILLER BRANDS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
MILLER LITE STEINIE

Rebrand / Refresh of an existing brand: Consumer / Corporate

MILLER LITE STEINIE

MILLER BRANDS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
THE WAY WE THINK

Posters

THE WAY WE THINK

TURNER DUCKWORTH: LONDON & SAN FRANCISCO, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
COCA-COLA 100 CONTOUR POSTERS

Posters

COCA-COLA 100 CONTOUR POSTERS

COCA-COLA, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
COCA-COLA CANDLE POSTER

Posters

COCA-COLA CANDLE POSTER

COCA-COLA, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
COCA-COLA CONTOUR 100 - BROKEN GLASS POSTER

Posters

COCA-COLA CONTOUR 100 - BROKEN GLASS POSTER

COCA-COLA, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
MILLER LITE STEINIE POSTER

Posters

MILLER LITE STEINIE POSTER

MILLER BRANDS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
TURNER DUCKWORTH 2014 HOLIDAY CARD

Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards

TURNER DUCKWORTH 2014 HOLIDAY CARD

TURNER DUCKWORTH: LONDON & SAN FRANCISCO, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
MILLER LITE 2014 HOLIDAY CARD

Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards

MILLER LITE 2014 HOLIDAY CARD

MILLER BRANDS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
DESIGN IS THE FUTURE

Self-Promotion

DESIGN IS THE FUTURE

TURNER DUCKWORTH: LONDON & SAN FRANCISCO, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
‘WORTH TURNING UP FOR’ POSTER

Self-Promotion

‘WORTH TURNING UP FOR’ POSTER

TURNER DUCKWORTH: LONDON & SAN FRANCISCO, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
TURNER DUCKWORTH DODGEBALL T-SHIRTS 2014

Self-Promotion

TURNER DUCKWORTH DODGEBALL T-SHIRTS 2014

TURNER DUCKWORTH: SAN FRANCISCO, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
COCA-COLA LUNAR NEW YEAR RED ENVELOPES

Invitations and Greeting Cards

COCA-COLA LUNAR NEW YEAR RED ENVELOPES

TURNER DUCKWORTH: SAN FRANCISCO, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
BURGER KING GLOBAL PACKAGING

Core FMCG

BURGER KING GLOBAL PACKAGING

BURGER KING, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
TOBLERONE REDESIGN

Core FMCG

TOBLERONE REDESIGN

MONDELEZ INTERNATIONAL, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
KETTLE® VEGETABLE AND SWEET POTATO CHIPS

Core FMCG

KETTLE® VEGETABLE AND SWEET POTATO CHIPS

KETTLE FOODS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
KETTLE® SEA SALT WITH A HINT OF… CHIPS

Core FMCG

KETTLE® SEA SALT WITH A HINT OF… CHIPS

KETTLE FOODS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
HARVEST CHEWEEE PACKAGING RE-DESIGN

Core FMCG

HARVEST CHEWEEE PACKAGING RE-DESIGN

HALO FOODS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
BURGER KING HALLOWEEN PACKAGING

Food

BURGER KING HALLOWEEN PACKAGING

BURGER KING, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
BURGER KING HALLOWEEN WHOPPER

Food

BURGER KING HALLOWEEN WHOPPER

BURGER KING, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
KETTLE® CHEF’S SIGNATURE RANGE

Food

KETTLE® CHEF’S SIGNATURE RANGE

KETTLE FOODS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)
MILLER GENUINE DRAFT PACKAGING RE-DESIGN

Core FMCG

MILLER GENUINE DRAFT PACKAGING RE-DESIGN

MILLER BRANDS, TURNER DUCKWORTH LONDON & SAN FRANCISCO

(opens in a new tab)