Entertainment Lions For Gaming > Challenges & Breakthroughs

THE GAMING CAP

VMLY&R, Sao Paulo / DELL / 2023

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Supporting Images
Supporting Content
Supporting Images
Supporting Content
Supporting Images
Supporting Images
Case Film
Supporting Images
Presentation Image
1 of 0 items

Overview

Credits

More Entries from Diversity & Inclusion in Gaming in Entertainment Lions For Gaming

24 items

Grand Prix Cannes Lions
CLASH FROM THE PAST

Audio-visual Content

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Gold Cannes Lions
FIFA 23 X TED LASSO

Brand Partnerships, Sponsorships & Collaborations

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

(opens in a new tab)
Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
FIFA 23 X TED LASSO

Brand Integration for Games

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

(opens in a new tab)
Silver Cannes Lions
UNBRANDED MENU

Influencer & Co-Creation

UNBRANDED MENU

MCDONALD'S, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
OREO CHEAT COOKIES

Brand Partnerships, Sponsorships & Collaborations

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
THE PRINGLES NPC

Brand Partnerships, Sponsorships & Collaborations

THE PRINGLES NPC

PRINGLES, GREY

(opens in a new tab)
Silver Cannes Lions
THE GAMING CAP

Diversity & Inclusion in Gaming

THE GAMING CAP

DELL, VMLY&R

(opens in a new tab)
Bronze Cannes Lions
MACHINEGUN MOUTH

Audio-visual Content

MACHINEGUN MOUTH

BATTLEGROUND MOBILE INDIA, DDB MUDRA

(opens in a new tab)
Bronze Cannes Lions
PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

Audio-visual Content

PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

PLAYSTATION, SIX INC.

(opens in a new tab)
Bronze Cannes Lions
THE TAIWANESE WORLD OF WARCRAFT

Audio-visual Content

THE TAIWANESE WORLD OF WARCRAFT

WORLD OF WARCRAFT, DENTSU CREATIVE TAIWAN

(opens in a new tab)
Bronze Cannes Lions
READY PLAYER MOM

Live Broadcast / Live Streaming

READY PLAYER MOM

ENTEROGERMINA, MRM

(opens in a new tab)
Bronze Cannes Lions
MISSION: WHOPPER

Live Broadcast / Live Streaming

MISSION: WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Bronze Cannes Lions
THE FLOOR IS FLAVA

Brand Integration for Games

THE FLOOR IS FLAVA

FRANK'S REDHOT, GREY

(opens in a new tab)
Bronze Cannes Lions
ADOPT A STRAY

Use of Gaming / Streaming Platforms

ADOPT A STRAY

FRESH STEP, FCB CHICAGO

(opens in a new tab)
Bronze Cannes Lions
SUPER WENDY'S WORLD

Community Management / Social Engagement

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

(opens in a new tab)
Bronze Cannes Lions
FIGHTING TO REMEMBER

Influencer & Co-Creation

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Bronze Cannes Lions
LOVE SQUAD

Influencer & Co-Creation

LOVE SQUAD

WAOO, UNCLE GREY

(opens in a new tab)
Bronze Cannes Lions
URBAN MINER

Brand Partnerships, Sponsorships & Collaborations

URBAN MINER

ELKJØP, NORD DDB

(opens in a new tab)
Bronze Cannes Lions
GAME-HER

Diversity & Inclusion in Gaming

GAME-HER

GUARANA ANTARCTICA, SOKO

(opens in a new tab)
Bronze Cannes Lions
BURGER GLITCH

Social Behaviour & Cultural Insight

BURGER GLITCH

BURGER KING, DAVID

(opens in a new tab)
Bronze Cannes Lions
TURBOKADDY

Social Behaviour & Cultural Insight

TURBOKADDY

KAUFLAND, DDB

(opens in a new tab)

More Entries from VMLY&R

24 items

Grand Prix Cannes Lions
THE KILLER PACK

OTC Products / Devices

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Grand Prix Cannes Lions
KEEPING FORTNITE FRESH

Innovative Use of Community

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Grand Prix Cannes Lions
I WILL ALWAYS BE ME

Non-Regulated

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LAUGH TRACKER

Data-enhanced Creativity

LAUGH TRACKER

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3°C

Gaming

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
SUPER WENDY'S WORLD

Audience Targeting / Engagement Strategies

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

(opens in a new tab)
Gold Cannes Lions
I WILL ALWAYS BE ME

Script

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
KEEPING FORTNITE FRESH

Use of Social Platforms

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3°C

Brand Integration for Games

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
KEEPING FORTNITE FRESH

Excellence in Brand Integration for Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Gold Cannes Lions
DOGS WITHOUT BORDERS

Reduced Inequalities

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Gold Cannes Lions
FITCHIX

Promotional Items & Printed Media

FITCHIX

HONEST EGGS CO., VMLY&R

(opens in a new tab)
Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Silver Cannes Lions
FITCHIX

Food & Drink

FITCHIX

HONEST EGGS CO., VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE SMILE THAT CHANGED AN INDUSTRY

Consumer Goods

THE SMILE THAT CHANGED AN INDUSTRY

COLGATE-PALMOLIVE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Gaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE KILLER PACK

Product Innovation

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Live Broadcast / Live Streaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
ADELI

Brand-led Education & Awareness

ADELI

UNIPADS, VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Audience Tagerting / Engagement Strategies

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)