A bold, unique illustration style is a powerful asset to show the reciprocal affect that even trivial things, like the way you finance your company, can affect the world around you.

The human tone and playful brand experience helps build trust in an otherwise cold and clinical category that leads with numbers over benefits.

With an ever greater move towards more sustainable business models and ethics, Kikin brings a brand with humanity to the cold, tech focused financial space. Grounded in the idea of community, the brand celebrates founders with shared principles, and rewards businesses that are better for the planet with lower repayments.

Introducing Kikin, an alternative to traditional financing that rewards businesses that are good for people and planet. Pre-revenue and pre-product, Kikin needed a bold identity to launch their vision for the future, and get businesses to sign up to an alternative, greener way to fund pioneering startups.

A short, 5 week design process with a budget of <£100,000

The Kikin brand is built around a club-like visual language.

The wood-cut illustration style harks back to outdoor clubs of the past, from Park rangers to Scouts and Guides.

These illustrations are a vessel to visualise five key shared principles at the heart of Kikin in the form of badges; the five badges come together to create two landscape illustrations that depict a future thriving world. This illustration system gives the brand the ability to stretch from big hero illustration led comms, to smaller, more contained moments.