The film depicts in an abstract metaphor, each step in the bag's construction – from the milling of a solid aluminium block to an Olympic pool-sized anodising water bath – was conceptualised and placed into the elevated surroundings of an art installation space to celebrate the fine details of craftsmanship and offer a vision of future possibilities for craft and collaboration.

The film pays tribute to every bag's intricate and elaborate manufacturing process in B&O's factory in Struer, Denmark.

Bang & Olufsen is a 1% brand globally. With a new generation to speak to and the meaning of luxury rapidly shifting, the brand needed to define what it means to be B&O. With a collab that stirs the senses and makes people sit up and watch.

The collab between Balenciaga and Bang & Olufsson came to life in the 51st Couture Collection - where the bespoke speaker bag was launched. The half-handbag, half-speaker "Speaker Bags" was the cat-walk show's primary sound source carried by the models.

The collab embodied both businesses' insatiable desire to keep bridging the gap between technology and fashion, and fusing the two as our world becomes more technologically advanced.

The same amount of attention to detail that goes into the design and manufacture of the product went into the creation of the film, where we pushed every aspect of what could be achieved in CG.

The campaign won coverage from media outlets with a combined audience of more than 4 billion views across SoMe with no media spend. In addition, the entire limited-edition run of 35 bags sold out instantly – and have since been frequently captured on the arms of their owners in the press.

Bang & Olufsen treat audio products like an art form. Headphones that transport you. Speakers that look like sculptures. Technology that connects your entire home. This dedication to the craft has seen them rise to the top of luxury audio.

With a new generation to speak to and the meaning of luxury rapidly shifting, we helped them define what it means to be Bang & Olufsen.