This pair of unique cheese adverts are essentially a material exploration of two different styles of Castello cheese: cheddar and creamy white. We dive into worlds built out of each of these materials, creating fantastical landscapes that remain absolutely true to the textures and behaviours of the product in real life. From fruity and crumbly to creamy and soft, the spots take the audience on an immersive journey of cheese, guaranteed to tickle your tastebuds. As we set about responding to the brief, we knew we would need to insist upon an extensive R&D phase that would allow us to truly understand the textures of the product. We used 3D photogrammetry scanning to ensure that the look of the cheeses was always perfect. We then used our photogrammetry models to create extensive daydream scenes of the cheeses morphing into their final form, finding unique lactose landscapes along the way.