This film is a tactile take on the online experience. Blurring the lines between the digital and the physical, it is a playful showcase of chef Danny Bowien and his work. As Danny narrates his vision for his Squarespace website we see his material world brought to life with seamless animations that serve as abstracted metaphors for the functionality of the Squarespace platform.

We did extensive research into the life and work of each of our three featured artists to ensure that we captured the authenticity of their worlds. In the case of Danny Bowien, we visited his pop-up restaurant in London and discussed his process and inspirations. The way we animated the objects is relevant to his technique: Danny’s food is super whimsical and charming, so we wanted our gestural language to feel surprising and delightful. Our campaign, however, needed to have its own visual language that wasn’t eclipsed by the worlds of our artists, so we landed on a restrained, reductive art direction for all three pieces. The material qualities of the worlds are bespoke to the subjects as well - we had a rich tapestry of gorgeous ingredients that he loves which we used as our palette.