Design > Corporate or Brand Identity
BLANK INVITE
WAX, Calgary / CALGARY INTERNATIONAL FILM FESTIVAL / 2009
Overview
Credits
OVERVIEW
BriefExplanation
The brief was pretty straight-forward: Get VIPs excited about attending the gala premiere of the movie “Blindness” in a way that was both cost-effective, yet relevant.
ClientBriefOrObjective
The main challenge in producing a completely blank invite was getting our hands on a sound chip that was small enough to be “hidden” inside, while being affordable enough to get client buy-in.
Effectiveness
Every single seat was filled, therefore we’d say that the invite was, indeed, a success.
Execution
The creative team toyed with the idea of a Viewfinder that showed clips from the film, and the idea of using Braille was discussed. Both seemed too expected. Once the word “sound chip” was spoken, the rest of the idea kind of took care of itself.
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