Design > Corporate or Brand Identity
FEEL EVERY NOTE
WAX, Calgary / VICTORIA SYMPHONY / 2010
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Overview
Credits
OVERVIEW
BriefExplanation
Create an overall brand that appeals to a broad audience without compromise.
ClientBriefOrObjective
Talk about the wide variety of performances available at the Victoria Symphony. Inspire a diverse group of people to come to the shows. Make the type readable.
Effectiveness
An increase in ticket sales and more awareness of the diverse performances.
Execution
We commissioned an illustrator to express the Symphony's brand promise “Feel Every Note” in ways that demonstrate that classical music isn’t just for the elite – it’s for everyone to enjoy.
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