Design > Corporate or Brand Identity
CSPD 2009
WAX, Calgary / CALGARY SOCIETY FOR PERSONS WITH DISABILITIES / 2010
Overview
Credits
OVERVIEW
BriefExplanation
Tell a wide variety of stories in a way that’s visually interesting.
ClientBriefOrObjective
Each year, the Calgary Society for Persons with Disabilities (CSPD) asks their clients to set and achieve a goal, however big or small. This annual report needed to highlight the success stories of those that the CSPD has helped become more independent.
Effectiveness
The annual report, and its stories, were well received by people who regularly donate as well as those who became first-time donors.
Execution
The entire annual report was written by hand on objects that represent the beginning of a goal, and in turn, the completion of that goal. The final look reflects the human touch that’s needed to keep CSPD going.
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