Design > Graphic Design & Design Crafts
CSPD AR 2012
WAX, Calgary / CALGARY SOCIETY FOR PERSONS WITH DISABILITIES / 2013
Overview
Credits
OVERVIEW
BriefExplanation
We needed to reiterate that CSPD looks beyond disabilities, stereotypes and appearances – in order to help each client reach their full potential – in a powerful way.
ClientBriefOrObjective
The Calgary Society for Persons with Disabilities (CSPD) is a non-profit organization that provides residential care to adults with developmental disabilities. What truly separates CSPD is their ability to see past disabilities, in order to help each client reach their full potential. Our task was to raise awareness on exactly how they do that, while in the context of an annual report.
Implementation
To illustrate the concept of "seeing past disability", we created a report printed entirely on french-folded translucent vellum. This allows the reader to see through each page, creating a powerful juxtaposition between full flood B&W portraits and stark sans-serif typography.
Outcome
This annual report tells a powerful story with an emotional punch – more than a handful of readers have shed a tear. More importantly however, it has helped CSPD secure a much needed land-lease from government agencies - ensuring that CSPD will have room to grow, as their clients need change.
More Entries from Small Business - local or operating in a restricted area in Design
24 items
More Entries from WAX
24 items
