More than a music video, “Bluesman” became an 8 minute short-film that revealed the unconscious racism within the spectators by showing a black man running, not from the police, but simple because he was late for class, rupturing the popular racist Brazilian saying “A white man running is an athlete, a black man running is a thief.”

In Brazil, the country with the biggest black population outside of Africa, racism is institutionalized. So, when upcoming artist Baco Exu do Blues asked us to launch his second album - Bluesmen - we didn’t make it about the songs. We turned it into a movement that broke the stereotypes of Blackness imposed by society and changed the course of Brazilian rap.

The director is 25 years old and fostered an early love of cinema. His work, which he often self-shoots since he is also a director of photography, spans across music, branded and non-branded-content and advertising.