Film Craft > Production
BOOK OF DREAMS
STINK FILMS, London / ARGOS / 2020
Overview
Credits
Overview
Write a short summary of what happens in the film.
The Argos “Book Of Dreams” is a shorthand for Christmas in the UK and deeply rooted
in the British hearts. The brief was to create a truly special and a memorable Christmas
ad with the following ingredients: Argos + Book of Dreams + The most iconic pop song
from the 80’s + A couple of Drum kits + a drumming Daughter + a loving Father and a
dash of Christmas.
Cultural / Context information for the jury
The Argos “Book Of Dreams” only exists in the UK, but the phenomenon is global.
Every kid has a wish list for Christmas, and this is one way of showing a wish list
coming alive. Bam!
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