The way the music was created was quite unique. Amazon Music asked each director to propose a music artist who would be the most suited for the story for each film.

And each music artist read the film script first then created their songs in collaboration with each directors

• Situation

Amazon Music's intention was to establish their music streaming platform brand to be a unique choice for young music listeners, to compete against other major music streaming platforms.

• Brief

Create short films(15-20 min) originally written short films directed by various directors.

Each film must showcase 2 musics originally written for the film. And those musics will be exclusively streamed for 3 months on Amazon Music platform.

• Objectives

To attract more attention of younger users to Amazon Music.

The only creative theme given by the client was to feature '' Real Tokyo Youth"

Creating entertaining contents to brand Amazon Music as a creatively unique music platform to get more positive attention of younger generations.

• Implementation

The films are released on Amazon Music youtube channel and Amazon Prime.

• Timeline

3 month to develop the screenplay and prep. 3 month for production and post production. 1 month for PR.

• Placement

The films were released as ''Music4Cinema'' campaign.

• Scale

Global

• Reach

Each films on Amazon Music's youtube channel were viewed as following:

''No Return'' - 110K view

''Never Enough" - 15K view

''Until She Wakes Up" - 22K view

• Impact

Positive reviews on various media.