A young woman wants to have health insurance, but she doesn't want to pay expensive premiums. So, she tries to make her body as minimal as possible.

She thinks if she has a minimal body, she will pay less premiums. The story shows she only has the top half of her body, one eye, and one arm.

The ad gradually builds suspense by revealing what other body parts she's missing. Her boyfriend is even more minimal than she is.

But if you get insurance with Sunday Insurance, you don't have to cut anything.

Sunday Insurance cuts out unnecessary steps and even paper-based documents to reduce costs and make premiums lower.

Sunday Insurance is a new insurance company that was born in the age of centuries-old insurance. The brand knows what are the pain points of the insurance business.

And with its strong startup DNA, it knows what is "necessary" and "unnecessary"

for customers. The brand is lean effectively

by cutting off unnecessary steps of the traditional insurance business.

This led to the idea of “cut off,” which is to cut everything to be lean.

Not only the brand benefits from the lower costs, but also the consumers.

Because when the costs are lower, the brand can collect insurance premiums at a lower price.

The "Cut off" ad idea was shared widely online,

and was awarded as one of the best ads of the week

by Best Ads on TV. AD Addict, the leading marketing media in Thailand,

also ranked the "Cut off" ad idea as one of the top 10 interesting Thai ads for October 2023.

These achievements resulted in the brand being talked about and the brand's page gaining

a significant increase in followers. In addition, the Sunday Insurance application has seen an increase in downloads.

The "Cut off" ad idea from Sunday Insurance has made consumers aware that the current health insurance system in Thailand is complex and inefficient. This complexity leads to unnecessary costs for consumers. These changes can be measured by the increase in the number of consumers who are interested in learning more about Sunday Insurance and by the significant increase in the number of people who have downloaded the Sunday Insurance app.