This Sunday Insurance commercial uses both humor and striking visuals to tell a relatable story about affordability in healthcare. The powerful imagery of "minimal body parts" effectively highlights the issue, while the protagonist's journey connects emotionally with viewers, leaving them hopeful about a simpler future with Sunday Insurance. Importantly, the commercial empowers consumers by making health insurance feel more accessible and within reach.

Basic healthcare in Thailand is still out of reach for many people.

Private healthcare is also very expensive. As a result, many Thai people

want health insurance, but are put off by the high premiums.

Sunday Insurance is a brand that came after the market leader brands

in Thailand for hundreds of years. They understand this problem, so they have cut out unnecessary steps, such as paper-based paperwork, and replaced them with technology.

This has helped them to reduce their costs and offer lower premiums.

Sunday Insurance hopes that by making health insurance more affordable,

they can help to make it more accessible to Thai people.

A young woman wants to have health insurance, but she doesn't want to pay expensive premiums. So, she tries to make her body as minimal as possible.

She thinks if she has a minimal body, she will pay less premiums.

The story shows she only has the top half of her body, one eye, and one arm.

The ad gradually builds suspense by revealing what other body parts she's missing.

Her boyfriend is even more minimal than she is.But if you get insurance

with Sunday Insurance, you don't have to cut anything. Sunday Insurance cuts out

unnecessary steps and even paper-based documents to reduce costs and make premiums lower.

Sunday Insurance is a new insurance company that was born in the age of centuries-old insurance. The brand knows what are the pain points of the insurance business.

And with its strong startup DNA, it knows what is "necessary" and "unnecessary"

for customers. The brand is lean effectively

by cutting off unnecessary steps of the traditional insurance business.

This led to the idea of “cut off,” which is to cut everything to be lean.

Not only the brand benefits from the lower costs, but also the consumers.

Because when the costs are lower, the brand can collect insurance premiums at a lower price.

The number of searches for the keyword "online insurance" reached 100,000 times during the period when the cut-off advertisement was launched.

And the growth rate of insurance purchases has increased by 20%.

The cut-off advertisement uses deadpan humor and satirical jokes.

It is based on the insight that Thai people want to have health insurance,

but are discouraged by the high cost of premiums. The advertisement

uses the satirical statement that if people had fewer body parts,

they would be able to pay lower premiums.