Design > Communication Design

DON’T LET FEMICIDES BE COVERED UP

BIRGUN YAYINCILIK VE ILETISIM, Istanbul / BIRGÜN / 2024

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Why is this work relevant for Design?

An installation project, a statue created by the product itself, in this case, the newpaper.

First, we designed a print ad in wich we piled all the suspicious female deaths previously published in Birgün Newspaper.

We put a single message on it, a headline hard to ignore: Don’t let femicides be covered up!

Then we designed an outdoor installation resembling a woman’s dead body covered up with newspapers on the street. So, the message of the print came to life.

This special edition print was one and only material of the outdoor installation without the need of any other material.

Is this product available for purchase?

The special edition newspaper, featuring coverage of femicides was made available for public purchase in newsstands and shops on March 8th, which garnered widespread attention and distribution.

In total 13.900 copies of the newspaper was printed and sold which became a symbolic item during International Women's Day marches, with hundreds of copies utilized as protest banners. The newspaper's message reverberated across social media platforms, reaching millions of people and sparking important conversations about gender-based violence.

Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.

The increase in domestic violence and femicide rates in Turkey reached extreme levels. Women were brutally murdered, and the truth behind these deaths was often swiftly covered up by authorities or inadequately investigated. Suspicions were left unresolved, and perpetrators went unpunished. Additionally, in Turkey, it was common practice to conceal discovered dead bodies with newspapers.

To draw attention to these brutal femicides, the theme of "covering up the truth" emerged as a focal point. An installation featuring a mannequin on March 8th, covered entirely with newspapers only with a striking headline highlighting this issue, contributed to the project's viral impact.

Background

Over the past few years, domestic violence and femicide rates increased dramatically in Turkey. As femicides continued to rise, Turkey made the decision to withdraw from the Council of Europe Istanbul Convention, while also contemplating the possibility of repealing statute 6284, a law aimed at preventing domestic violence against women. Furthermore, a majority of femicide cases have been surrounded by suspicions regarding the deaths. In 2023 alone, there were a total of 248 suspicious female deaths.

International Women's Day was commemorated with marches and protests addressing women’s injusices, including these deaths. Women were advocating for justice in any way possible, yet they were often silenced, and the public normalized the deaths.

BirGün Newspaper took on the mission of supporting human rights and the women's struggle in Turkey. As BirGün Newspaper, it was essential to raise awareness about suspicious female death cases and serve as the voice of the public.

Describe the creative idea

There was something wrong with these deaths as there were so many suspicions around them. In Turkey, whenever a death body was found in the streets, it is typically covered by placing newspapers over it. This unfortunate habit was also seen in femicide cases. The truth behind these cases were also covered up rapidly, with remaining suspicions. The next day of these murders, only few of them were appeared in a minority of newspapers.

On International Women's Day, March 8, BirGün Newspaper created a unique installation aiming to make the public question. “Covering up the truth” being the center of the idea, an installation consisting of a dummy and covered up with a headline stating, “Don’t let femicides be covered up!” was created in the heart of Istanbul.

Describe the execution

The only material of this case is the print itself. The print turned into many forms and used as the installation material without anything else and protest banner by thousands of people at the same time.

First, we piled all the suspected female death articles previously published in Birgün Newspaper and turn them into a one-page archival print, a special edition for International Women’s Day.

The print carried a single message in a big&bold red letters: Don’t let femicides be covered up!

On the same day, we turned the print into an ambient installation on the street. It resembled a woman's dead body covered up with newspapers on the street without the need of any other material.

Also hundreds of people took their own Birgün Newspaper and used it as protest banners during Women's Day marches. The print became the symbol of the marches.

List the results

The installation swiftly entered Turkey’s agenda and gained viral attention. It was shared on social media by thousands of people. However, due to its significant attention and its poignant portrayal of these deaths, law enforcement authorities promptly removed it. The news of the installation was featured in BirGün Newspaper the following day and distributed to newsstands. The special edition was subsequently highlighted in news programs and utilized as a banner during international women’s day marches, becoming a symbol of them, which were once again halted by brutal police intervention. The measurable results are as follows: 2 million reach on Instagram, 5 million media reach, 3 million clicks, and a reach of 10 million views.

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