As a magazine that celebrates outdoor living and sports, Go Outside cares a lot about climate change and environmental issues. They support NGOs and always publish articles about conservation and how people can be with nature. But they wanted to do more for their 15th-anniversary edition. So, we planned this special edition intending to make people see how the planet has changed since they have started publishing their magazine and to open their eyes about everything that was happening with the "Outside" that they love so much to enjoy.

We had a tight budget because of the pandemic. 2020 was hard on the magazine, and they had to change from a monthly magazine into a bimonthly one. So, we have the challenge to come up with a special edition that would help people see the problem with a tight budget, and mostly a digital distribution.

Gap Edition is a special edition that we republish old articles from our 15-year archive and updated them with new photographs so people can see how things have changed between the year that the old article was published and now.

The articles were the same, but we removed some of the words that were not suitable to describe the landscape because of the degradation of the environment. The photographs were another story: we changed them all for a frightening and updated version of the same place, but only a couple of years in the future.

As an outdoor living and travel magazine, our audience was manly people that love the outdoors, travel, sports, and care about the environment. We also shared the magazine with NGOs from around the world, environmental ministers from the countries portraited in the magazine, and environmental and travel influencers.

Everything in the magazine design is the contrast of these gaps: the photographs, the text, the article designs, the graphic elements, the years, the coordinates, and the colors. People can see, as they open the magazine, what we wanted to expose: the gaps in nature.

The photographs were a challenge. We had to search, with local photographers, digital archives, and even a local firefighter that worked in the Brazilian wildfires. The design approach was really simple: expose these gaps more than ever.

Everything in the magazine was made to make those gaps impossible to be ignored.

The magazine had only a few copies as a print version, because of the environmental issues. Our strength was online: we sent it through mailing, social media, in QR codes on our regular edition, digital newsstand, and we sent it to NGOs, influencers, and celebrities.

The impact of the special edition was amazing. We had people commenting, sharing, and even talking about places from their childhood that changed a lot since they were kids. We also had to send more special editions for influencers, NGOs, and celebrities because, after we first shared the magazine, more and more people were interested in downloading and reading it. We received e-mails from the NGOs that we helped with our QR codes at the end of each article. Two of them said that the donations had doubled that month. A lot of people also have commented that they will share with their friends and relatives who don't believe in climate change. And that is a huge win for us. But Go Outside just turned 15 years now, in April, so the results are still happening as we speak.