In a basketball team, everyone is tall. In a soccer team, every player has to be thin. To be in a horse racing team you have to be short. Every sport has a "correct" biotype and reject the others.

But not Rugby. Rugby accepts you for who you are. You can be tall or short, fat or thin and still play Rugby. For Rugby does not judge or reject like other sports. No matter who you are, you are Rugby material.

This poster campaign is about showing this acceptance to everyone and getting more people to know they too can play Rugby. It adds value to the sport in a country like Brazil (dominated by sports like soccer, volleyball and basketball) where almost no one knows anything about rugby.