Industry Craft > Typography
TALENT MARCEL, Sao Paulo / MAPFRE / 2019
Overview
Credits
Cultural/Context information for the jury
Brazil faces a serious problem with a high mortality rates in traffic. Only in 2017, more than 37,000 people died in traffic accidents. Most of these accidents are caused by traffic laws disrespect, for e.g.: drinking and driving, disregarding speed limits and using the cell phone while driving.
Translation. Provide a full English translation of any text.
Don't use your cellphone while driving .
The owners of these plates does this way.
Tell the jury about the typography.
Instead of using a graphic or digital piece, we used pieces of car plates that were involved in fatal traffic accidents and turned them into a typography. The letters, together, formed awareness messages. The billboards were located in the more traffic streets of the city of São Paulo
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