Brazil faces a serious problem with a high mortality rates in traffic. Only in 2017, more than 37,000 people died in traffic accidents. Most of these accidents are caused by traffic laws disrespect, for e.g.: drinking and driving, disregarding speed limits and using the cell phone while driving.

Don't exceed the speed limits

The owners of these plates died the this way

Instead of using a graphic or digital piece, we used pieces of car plates that were involved in fatal traffic accidents and turned them into a typography. The letters, together, formed awareness messages. The billboards were located in the more traffic streets of the city of São Paulo