Covid-19 had hit the world and everyone in Brazil was facing the first lockdown. Go Outside always encouraged people to go outside, but it had to take a position. We had to encourage people to stay home. Even the ones that loved to do sports outside.

But we couldn't only ask these adrenaline-fueled people to stay inside. They would get bored pretty easily. So we had to give them good content and it had to be online.

Covid-19 had hit the world and everyone in Brazil was facing the first lockdown. We are a tropical country with lots of nature and people here love to go outside. But we were facing our first lockdown ever and it was really hard for everyone, especially the Go Outside readers and fans.

Go Outside always encouraged people to go outside, but it had to take a position. We had to encourage people to stay home. Even the ones that loved the outside. So we did the stronger act we could think of: change the name of the world-famous magazine to Go Inside.

Go Outside, the world's biggest outdoors magazine, changed its name to Go Inside to encourage people to stay home during the Covid lockdown.

We also made a special edition magazine with interviews, tips and tricks to face the quarantine.

To help entertain people at home, we also made lots of social posts and a cool gif pack.

Our target audience was Go Outside readers and fans, basically every outdoor lover in Brazil.

First, we made an IGTV video all done remotely with athletes practicing sports inside their homes to launch a special edition magazine.

The magazine was also done remotely and had interviews about the lockdown with famous athletes and tips and tricks to face it.

Special posts were made on our social media channels and we also launched a cool gif pack.

Our target audience was Go Outside readers and fans, basically every outdoor lover in Brazil.

First, we made an IGTV video all done remotely with athletes practicing sports inside their homes to launch a special edition magazine.

The magazine was also done remotely and had interviews about the lockdown with famous athletes and tips and tricks to face it.

Special posts were made on our social media channels and we also launched a cool gif pack.

Our sticker pack got 5,7 millions views until today.

World-famous athletes shared our IGTV and it was the account's most viewed and most shared post ever.

100% of the comments on social channels were positive.

There was a 10% increase in followers at the time.

But, more importantly, we encourage a whole community who loved the outdoors to stay inside.