We created The Outlaw Bike, a bike that pretends to be another product so it pays less

taxes.

It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes.

When assembled as furniture: only 12%. It's built with the same parts and the same

materials. It's just put together differently. A small difference that makes all the difference.

The bike has just began a journey through Brazil, being showcased at bike stores and public

parks all over the country. There it will reach those who are the most interested in seeing a

tax reduction on bikes: bike consumers.

Bikes are one of the highest taxed products in Brazil. Over 70% of a bike's price is comprised

of taxes. For comparison, cars are taxed at 30%. Furniture prices at 12%. That fact doesn't

get enough attention nor outrage between Brazilians for one reason: they just don't know

it. To communicate that amongst the bike consumers, we decided to break the law. We

created The Outlaw Bike, a bike that pretends to be furniture so it pays less taxes. A product

designed to get the attention of all unsuspecting Brazilians.