Social and Influencer > Viral Advertising
HP TEA RUNNING VIRAL
MODEM MEDIA , London / HEWLET-PACKARD / 2007
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CampaignDescription
Background:Convince business owners and IT managers across EMEA that the HP Compaq nx6325 notebook can make them more mobile and versatile.Solution:Tea Running puts a unique spin on free running/Parkour by following a worker as he runs, leaps and slides across an office with a teacup in his hand.
Users can also integrate a personalised message (about how they like their tea) into the film.Result:The Site launched Christmas 2006 and has received thousands of visits (average dwell time of 7 minutes), as well as 35,000+ views across 3rd party sites and mentions on specialist Parkour forums.
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