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INTERVIEWS FROM HELL
MODEM MEDIA , London / KENDALL TARRANT / 2005
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OVERVIEW
CampaignDescription
Kendall Tarrant, the UK's leading headhunter for above-the-line advertising recruitment, sought a microsite to launch its integrated department. The Interviews from Hell microsite features six films of extremely 'unsuitable' candidates to highlight the end line that "It's not just the people we put in front of you. It's the people we don't." Initially, the site generated traffic simply from word-of-mouth among clients who shared it with friends and co-workers in the industry. This informal, viral distribution was followed by a database-driven email message distribution.
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