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GM
MODEM MEDIA , Boston / GENERAL MOTORS / 2001
Overview
Credits
OVERVIEW
CampaignDescription
The ChallengeCommunicate that GM is a company with more to offer than "just cars," to our three primary audiences: Investors, Career Seekers and Vehicle Shoppers. Secondarily, the site should also convey GM's innovative and global spirit.The SolutionA corporate site minus the overwhelming corporate feel. Pur information architecture and design allows easy accessibility to all the information within the site. Products and services such as DirecTV and Home Mortgages are as reachable and prominent as automobiles. The result is simple, clean site that balances the vast amount of information with the new and exciting events within General Motors.
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