Social and Influencer > WEBSITES
SYNGENTA
MODEM MEDIA , Boston / SYNGENTA / 2001
Overview
Credits
OVERVIEW
CampaignDescription
The ChallengeLast year Syngenta didn't exist. As a new company, they needed to distinguish themselves in dramatic fashion. Our challenge was to introduce this new company/brand to the world and demonstrate that Syngenta's commitment to innovation and creative problem solving.The SolutionIn the coming years, Syngenta will spend nearly double on research and development than almost all of their competitors - proof that the core of Syngenta's identity is innovation. Modern's simple translation of this truth was a site design that in itself demonstrated innovation.The ResultThe home page, designed using Flash, offers one-click access to every page within the site, a superior experience that is simple and less time-consuming. Using Falsh allowed the design team more freedom in expanding the canvas of the homepage to include bright, vibrant future-oriented images of both people and agriculture.The first impression is lively and human, innovative and creative-not necessarily what people expect from the world's largest agribusiness company-and a distinguishing from the competition.Suggested Click Path:1) Go to Syngenta.com homepage2) Roll your cursor over "Syngenta Center"3) Click on "Our Vision"4) Click on "Timeline/History"5) Click on the "to see the full Syngenta Timeline, click here"
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