Hutukara is a musical parade that was presented live during the Brazilian carnaval, to raise awareness and give visibility to the Yanomami people. The Yanomami live isolated in the Amazon forest and have been fighting real deadly threats like the illegal mining cartels, the mercury poisoning of their rivers and the Amazon forest devastation. Their fight happens in silence, as they live isolated from the main Brazilian population, so Hutukara was created to bring their fight to the biggest live stage on the planet: the Brazilian carnaval, with costumes and building-size floats delivering a clear call for action and protest.

1. The Yanomami are an indigenous group that live isolated from the main Brazilian population, in the heart of the Amazon forest. They live in a gold rich area, atracting illegal gold mining cartels that polute their rivers with mercury, bring diseases, hunger and violence. The Yanomami are facing extinction at the hands of the mining cartels combined with the inaction from the Brazilian governement. The fact that it all happens far away from the media and the main Brazilian population makes it harder to transform their protection into a priority from the Brazilian government and to generate a loud outcry from the Brazilian population.

2. The Rio de Janeiro Carnaval is commonly refered to as “the biggest spectacle on the planet”. With a live audience of 100,000 people and TV coverage that reaches nearly 100M people. It became the perfect stage to have Brazil’s attention concerning the Yanomami fight against illegal gold and for their survival.

The Yanomami people are facing extinction. Living in the middle of the Amazon forest, in a gold rich area, their land has been invaded by illegal gold mining cartels, who polute their rivers and fishing source with mercury, bring deadly diseases and violence, contributing to one of the worst humanitarian crisis in the recent brazilian history. The Yanomami fight for survival is met with lack of efficient action from the Brazilian government and indiference from the main Brazilian population.

To raise awareness and bring visibility to the Yanomami fight against illegal gold mining and their fight for survival in order to generate a loud outcry from the main Brazilian population and efficient action from the Brazilian government.

To have the Yanomami fight for survival as a priority topic in the news media. To become a household conversation of the main Brazilian population. To generate clear effective action from the government.

200M earned media

220M people reached

+5000% Yanomami mentions

10M song streams

+8,600 articles written

A carnaval parade performed by 3,000 in front of a live audience of 100,000, that tells the story of the Yanomami fight against illegal gold mining cartels in the heart of the Amazon.