Hutukara is a musical parade that was presented live during the Brazilian carnaval, to raise awareness and give visibility to the Yanomami people. The Yanomami live isolated in the Amazon forest and have been fighting real deadly threats like the illegal mining cartels, the mercury poisoning of their rivers and the Amazon forest devastation. Their fight happens in silence, as they live isolated from the main Brazilian population, so Hutukara was created to bring their fight to the biggest live stage on the planet: the Brazilian carnaval, with costumes and building-size floats delivering a clear call for action and protest.

The parade was presented to a live audience. The song can be purchased or streamed at all major music streaming services. The parade can be watched on streaming services and on youtube.

1. The Yanomami are an indigenous group that live isolated from the main Brazilian population, in the heart of the Amazon forest. They live in a gold rich area, atracting illegal gold mining cartels that polute their rivers with mercury, bring diseases, hunger and violence. The Yanomami are facing extinction at the hands of the mining cartels combined with the inaction from the Brazilian governement. The fact that it all happens far away from the media and the main Brazilian population makes it harder to transform their protection into a priority from the Brazilian government and to generate a loud outcry from the Brazilian population.

2. The Rio de Janeiro Carnaval is commonly refered to as “the biggest spectacle on the planet”. With a live audience of 100,000 people and TV coverage that reaches nearly 100M people. It became the perfect stage to have Brazil’s attention concerning the Yanomami fight against illegal gold and for their survival.

Situation: The Yanomami people are facing extinction. Living in the middle of the Amazon forest, in a gold rich area, their land has been invaded by illegal gold mining cartels.

Brief/Objectives: To have the Yanomami fight for survival as a priority topic in the news media. To become a household conversation of the main Brazilian population. To generate clear effective action from the government.

Budget: $1MM

A full 3,000 musical parade with 26 sections and 6 building-size floats, telling the story of the Yanomami fight for survival, in front of a live audience of 100,000 people.

The musical Hutukara brings the story of the Yanomami people to the biggest live music spectacle on the planet. The Rio de Janeiro Carnaval becomes the stage for the Yanomami and their fight against illegal mining. 26 chapters tell the story of the Yanomami. From its origin to their current fight against illegal gold mining and the destruction of the Amazon forest.

With 3,000 participants, including 300 percusionists, and 6 building-size floats, the parade is a musical where the lyrics explain the mythology of the Yanomami, from the original Xamã and god Omama to todays real and deadly threat of the illegal gold mining cartels, the mercury poisoning of the rivers, the burning and devastation of the forest and their fight to protect what is left of the Amazon and themselves.

Hutukara is a spectacular protest. It was Performed in front of a live audience of 100,000.

Hutukara brings to life a plethora of design elements. All of them come from the same source: The Yanomami culture and their fight against illegal gold. The development of the design and story narrative started with the composition of the theme song, which dictate the rhythm of all other design elements. Hutukara is an imaginative interpration of the Yanomami culture, through the lens of the Rio de Janeiro favela, where Salgueiro Samba school is located and originally from.

Everything in Hutukara was carefully resarched and carries deep meaning to convey the story of the Yanomami in a way Brazilians can't look away.

All materials are responsible sourced or a second use of recycled materials collected by the Salgueiro community in Rio de Janeiro.

Hutukara has 26 sections of different hand made costumes and 6 larger than life carnaval floats.

It is performed in front of a live audience of 100k

200M earned media

280M people reached

+5000% Yanomami mentions

50M song streams

+8,600 articles written