It's an unconventional study of iconic designer Kenzo Takada, the Japanese-French founder of the eponymous fashion house, told through his hands. An intimate portrait makes the case that a person’s hands not only reveal their creativity but also their subconscious beliefs. This piece is part of a series that we focus on portrait interesting personalities from culture and film in a Gestalt's operation: the whole is other than the sum of the parts.

You can find hours of interview and tons of written stuff on Kenzo Takada, but there’s no interview with his hands out there. Until now.

The implementation was on NOWNESS platforms - website & social media - and thanks to its great power of reaching different audiences, in a very short time, the piece was viral worldwide, with great feedback from people from diverse cultures and backgrounds.

In terms of timeline the production, shooting and post were successfully achieved in only one month.

It was massive the reach that we obtain with this short film in different digital platforms.

VIMEO Staff Pick / 40.7K views / https://vimeo.com/244908044

NOWNESS INSTAGRAM / 30,964 views / https://www.instagram.com/p/Bfvq6svn__0/?taken-by=nowness

The public just love the piece with tons of likes and comments, people from diverse backgrounds feel touched and identified with content.

“Kenzo’s Hands” and the whole idea of the series “Famous parts of famous people” started from our desire to get to know personalities we admire, from a different point of view. Go inside their cosmos and try to highlight a very specific aspect of their body that could trigger ideas and thoughts, and make a piece inviting people to understand their talent from another perspective.

We thought of it as a short moment of joy, an eye candy, a bit dreamy and full of small surprises that could engage the viewer and leave them a couple of memorable images.

The strategy was simple but smart: making a little piece of content with an icon from fashion culture, directed by our latest & fresh new talents directors, and then, when we were studying the possibilities of its launching, we were convinced that premiered the piece as a series in a platform like NOWNESS and curated by a Nowness Editor could be such a great opportunity to reach visibility and give it back some beauty to the world.

NOWNESS has access to interview a lot of celebrities. The problem is that interviews are boring, but within 2 hours is not so easy to come up with something else to do.

The objective was to come up with an idea, that could be as easy to do as an interview, but not as flat as one.