Year after year, Marvel creates blockbuster films that set new production standards for the global film industry. This was the benchmark we aimed to meet with our work. From storytelling to CGI to the score and everything in between, we strived for the same level of quality as a Marvel production.

From the very beginning, we thought of ‘The Heroes’ as a mini-film, a piece of work that could seamlessly fit into the Marvel Universe. Our goal was to remain loyal to the characters and maintain high production values throughout.

With 1.3B Marvel fans globally, Coca-Cola saw an opportunity to foster a deeper connection with an enthusiastic and engaged fan base. The goal of this work is to build cultural equity for Coca-Cola within the Marvel fan community.

We wanted the campaign to embrace the wonderful feeling Marvel fans experience every time they go to the cinema. ‘The Heroes’ is an uplifting film that takes a lot of inspiration from one of the greatest storytellers of our generation.

The story showcases a woman who accidentally puts a comic book world in danger and how the Real Magic of Coca-Cola unites with the Marvel Universe to save the day.

On the counter, we see an uninspired employee in a Juggernaut shirt that leans over a Captain America comic, causing Juggernaut to leap from the shirt into the comic. Inside the comic book Juggernaut creates a massive stomp that sends a shockwave across the store alerting Daredevil.

Using his echolocation, Daredevil detects the danger: the girl's leaning puts the comic book city in danger. He needs to make her lean back and finds the perfect solution: a Coca-Cola.

Daredevil grabs a Coca-Cola from a fridge. Along with Colossus and Black Widow, they deliver the Coca-Cola to the girl. As she drinks, she leans back, making the Juggernaut in her shirt exit the comic book city and return where he belongs.

We needed to position Coca-Cola as an uplifting beverage for those moments when the afternoon slump starts to kick in. Our objective was to develop a campaign where Coca-Cola and Marvel heroes could save the day by delivering uplift to a young adult in need.

The campaign was well received across social media. Marvel fans, in particular, embraced it, leaving numerous positive comments expressing their astonishment at the ad's story, production value, craftsmanship, and choice of heroes. Some fans even created reaction videos where they shared their surprise and enjoyment of the ad. Overall the sentiment was very positive in the early stages of the campaign.