This work is relevant to this category due to its flawless finish and cinematic style. Starting with the impeccable CGI, every element is there for a storytelling purpose. The different styles achieved for each character pushes the boundaries of commercial filmmaking, setting a new global standard.

With 1.3B Marvel fans globally, Coca-Cola saw an opportunity to foster a deeper connection with an enthusiastic and engaged fan base. The goal of this work is to build cultural equity for Coca-Cola within the Marvel fan community.

We wanted the campaign to embrace the wonderful feeling Marvel fans experience every time they go to the cinema. ‘The Heroes’ is an uplifting film that takes a lot of inspiration from one of the greatest storytellers of our generation.

This is a narrative story in which we see two global brands come together. Harnessing Disney IP, the story of 'The Heroes' is brought to life with a broad range of animation and mixed media techniques, bringing colour and depth to each character. The various visual styles of VFX & animation create a unique and original palette, with each character maintaining the look from the medium they came from as they journey into the comic book store, be that t-shirt, comic book, poster or collectible statue.

To bring illustrated & sculpted Marvel heroes to life, and seamlessly embed them in the real world of a comic shop - telling a dramatic story whilst retaining a unique look for each character based on the medium they originated from: comic book, t-shirt, or collectible.

With dynamic camera work and physical interactions, we decided the base of each character had to be CGI. To maintain authenticity, we used traditional 2d animators, illustrators & painters throughout the process to add hand-made elements into scenes. This approach allowed us to bridge the worlds of comic book art & high end CGI.