-Tell the story of digital connectivity in the world. Make it big and hard to avoid. Then get decision makers searching for it by themselves.

-Lo and Behold: Reveries of the Connected World was created to raise debate around the power and vulnerability of the internet.

-We enlisted legendary filmmaker, Werner Herzog, to reveal the connected world: the good and bad, the future and past, the physical and emotional.

-By illustrating how our lives are absolutely dependent on constant connectivity, we brought forth the IT guardians who secure the digital world.

-The documentary highlights the crucial work of these individuals who keep the infrastructure of our modern life running.

- Premiered at the Sundance Film Festival, with extraordinary reviews.

- Directly after the screening, a press showing was attended by leading journalists in the tech, cinematic and news fields. By making internet security a mainstream theme, we knew the professionals making security decisions in their companies would be asked about the movie by friends and colleagues. Thereby making those professionals want/need to watch the documentary.

- With banners, OOH, searches, and our website we connected the dots between the brand and the conversation/debate started by the documentary.

- Lo & Behold became one of the most watched documentaries online.

- It became available on Netflix, iTunes, Google Play, OnDemand, Xbox, Playstation, YouTube, Amazon Video and Vudu among many more, giving a new perspective to what online content can be.

-The New York Times called it “Improbable and Irresistible.” It has a 93% on Rotten Tomatoes and Wired Magazine deemed it “The most exciting film at Sundance.”

-Netscout searches grew from 2.5 billion to 25 billion.

-The client received more new business inquiries than it had in its 30-year history.

- Lo & Behold Premiered at the Sundance Film Festival, with extraordinary reviews.

- Directly after the screening, a press showing was attended by leading journalists in the tech, cinematic and news fields. By making internet security a mainstream theme, we knew the professionals making security decisions in their companies would be asked about the movie by friends and colleagues. Thereby making those professionals want/need to watch the documentary.

- With banners, OOH, search, and our website we connected the dots between the brand and the conversation/debate started by the documentary.

-Position Netscout as the trusted ally to all “guardians” (IT professionals) who protect our connected world.

-Target a wider audience to attract c-level technology officers and IT professionals.

-Feature pioneers like Elon Musk, and break the constraints of traditional B2B marketing, by leading a larger conversation about connectivity.

-Make a documentary that explores innovations, advances, potential dangers and pitfalls of today’s connected

-This was an idea created by an agency for a formerly boring b2b client, turned into a movie, screened in the most prestigious film festival, sold to a distribution company for more than the production costs, used to frame every contact point and sales meeting after that. best new-business tool the client ever had.

-Because of its importance, internet security is still a decision being made by IT professionals, upper management and C-level professionals.

- In this B2B environment everyone tries to target decision makers, but we got their attention by targeting a larger audience with a bigger conversation.

- An internet security contract can cost up to $150,000/month. One new client could pay for the entire cost of the documentary. When Magnolia Films purchased the documentary, it put the campaign investment at zero cost for our client.

-In fact the movie sold for more than it cost to make.