- Tell the compelling origin story of digital connectivity in the world to broaden the conversation.

- Lo and Behold: Reveries of the Connected World was born to raise debate around the power and fragility of the internet.

- We enlisted legendary filmmaker, Werner Herzog, to reveal the connected world: the good and bad, the future and past, the physical and emotional.

- By illustrating how our lives are absolutely dependent on constant connectivity, we elevated the IT guardians who secure that world as we know it.

- The film documents the crucial work of these individuals who keep the essential infrastructure of our modern life running.

- Premiered at the Sundance Film Festival, with extraordinary reviews.

- Directly after, a press showing was seen by leading journalists in the tech, cinematic and news fields.

- The campaign surrounding the documentary connected the dots between the brand and the conversation and debate started by the documentary.

- Shortly after the festival, Magnolia Pictures purchased the worldwide rights to the documentary.

- Use search, retargeting banners and our website to establish a connection between Netscout (the producer of Lo & Behold) and Netscout (the provider of solutions).

- Lo & Behold became one of the most watched documentaries of 2017.

- Netscout searches grew from 2.5 billion to 25 billion.

- The New York Times called it “Improbable and Irresistible.” It has a 93% on Rotten Tomatoes and Wired Magazine deemed it “The most exciting film at Sundance.”

- The client received more new business inquiries than it had in its 30-year history.

-This was an idea created by an agency for a formerly boring b2b client. It turned into a movie, screened in the most prestigious film festival, sold to a distribution company for more than the production cost. And is used to frame every contact point and sales meeting after that. best new-business tool the client ever had.

By investing in the production of a high profile movie and selling it to a distributor that paid the brand more than the production cost, Netscout premiered an entirely new way of investing in marketing.

- Get the world to start talking about internet security and place the IT professionals at the center of these discussions.

-Use private screenings to start conversations with top accounts.

- The documentary worked to intrigue a targeted audience of C-Level Tech and IT professionals in a private setting before going public.

- By making internet security a mainstream theme, we knew the professionals making security decisions in their companies would be asked about the movie by friends and colleagues.

- An internet security contract can go up to $150,000/month, so one new client would pay for the entire cost of the documentary. Except that the movie was bought by Magnolia Films who paid for the entire cost of the film, putting the campaign investment at zero cost for our client.

- In fact, the movie sold for more than it cost to make it.