- Tell the compelling origin story of digital connectivity in the world to broaden the conversation, hire a legendary director to make it unavoidable by the audience and needed by distributors and channels.

- Lo and Behold: Reveries of the Connected World was born to raise debate around the power and fragility of the internet.

- We enlisted legendary filmmaker, Werner Herzog, to reveal the connected world: the good and bad, the future and past, the physical and emotional.

- By illustrating how our lives are absolutely dependent on constant connectivity, we brought forth the IT guardians who secure the world as we know it.

- Because the documentary was directed by Herzog, it premiered in the Official Sundance Film Festival, the first time a branded film was accepted in the festival.

- Directly after, a press showing was attended by leading journalists in the tech, cinematic and news fields.

- Shortly after the festival, Magnolia Pictures purchased the worldwide rights to the film and brought it to theaters, Netflix, iTunes, Google Play, OnDemand, Xbox, Playstation, YouTube, Amazon Video, Vudu and other online venues.

- We used searches, retargeting banners, and our website to connect the dots between Netscout (the producer of Lo & Behold) and Netscout (the provider of solutions).

- Action/business results – sales, donations, site traffic, achievement against business target

- Outcomes/awareness - change in behaviour, reach, public opinion, content response

- Lo & Behold became one of the most watched documentaries online

- Netscout searches grew from 2.5 billion to 25 billion.

- The New York Times called it “Improbable and Irresistible.” It has a 93% on Rotten Tomatoes and Wired Magazine deemed it “The most exciting film at Sundance.”

- The client received more new business inquiries than it had in its 30-year history.

- The investment in production was entirely recouped with Magnolia Pictures distribution deal.

-This was an idea created by an agency for a formerly boring b2b client. turned into a movie. screened in the most prestigious film festival. sold to a distribution company for more than the production costs. And is used to frame every contact point and sales meeting after that. best new-business tool the client ever had.

- Unlike traditional media plans the market actually paid to see this work.

- When Magnolia Pictures bought the rights to distribute the movie they paid the ENTIRE COST of the production, making this a ZERO COST initiative for the client after the transaction!!!

-Target a wider audience to attract c-level technology officers and IT professionals.

- Feature pioneers like Elon Musk, and break the constraints of traditional B2B marketing, by leading a larger conversation about connectivity.

- Lo & Behold explores innovations, advances, potential dangers and pitfalls of today’s connected world.

- Positions Netscout as the trusted ally to all “guardians” (IT professionals) who protect our connected world.

- The documentary worked to intrigue a targeted audience of C-Level Tech and IT professionals in a private setting before going public.

- By making internet security a mainstream theme, we knew the professionals making security decisions in their companies would be asked about the movie by friends and colleagues.

- An internet security contract can go up to $150,000/month. One new client could pay for the entire cost of the documentary. Except that the movie was bought by Magnolia Films who paid for the entire cost of the film, so when the campaign started it was already at zero cost.