- Tell a story about how society crumbles without the connectivity of the internet, and how fragile it is.

- Use the power of Hollywood to force the conversation to happen among high level executives beyond IT.

- Enlist legendary filmmaker, Werner Herzog, to reveal the connected world: the good and bad, the future and past, the physical and emotional.

- Premiered at the Sundance Film Festival, with extraordinary reviews.

- Directly after, a press showing was seen by leading journalists in the tech, cinematic and news fields.

- The campaign surrounding the documentary connected the dots between the brand and the conversation/debate started by the documentary.

- Prospective clients were invited to private screenings, where we started the sales conversations.

- Lo & Behold became one of the most watched documentaries online.

- It became available on Netflix, iTunes, Google Play, OnDemand, Xbox, Playstation, YouTube, Amazon Video and Vudu among many more.

- The New York Times called it “Improbable and Irresistible.” It has a 93% on Rotten Tomatoes and Wired Magazine deemed it “The most exciting film at Sundance.”

- By producing a high profile movie, we created a reason to reach out to C-Level decision makers.

. Private screenings made conversations and meetings easier to schedule.

. We also used search, retargeted banners to reach out to them directly to connect our solutions to the movie produced.

-We targeted a wider audience to attract c-level technology officers and IT professionals.

- Feature pioneers like Elon Musk, and break the constraints of traditional B2B marketing, by leading a larger conversation about connectivity.

-By showing how our lives are absolutely dependent on the internet and constant connectivity, we brought forth the IT guardians who secure the world as we know it.

- Lo & Behold explores innovations, advances, potential dangers and pitfalls of today’s connected world.

- Position Netscout as the trusted ally to all “guardians” (IT professionals) who protect our connected world.

-Because of its importance, internet security is still a decision being made by IT professionals, upper management and C-level professionals.

- In this B2B environment everyone tries to target decision makers, but we got their attention by targeting a larger audience with a bigger conversation.

- An internet security contract can cost up to $150,000/month. One new client could pay for the entire cost of the documentary. When Magnolia Films purchased the documentary, it put the campaign investment at zero cost for our client.

-In fact the movie sold for more than it cost to make.