- Tell the compelling origin story of digital connectivity in the world to broaden the conversation. Make it big and hard to avoid. Then get them searching for it by themselves.

- Lo and Behold: Reveries of the Connected World was born to raise debate around the power and fragility of the internet.

- We enlisted legendary filmmaker, Werner Herzog, to reveal the connected world: the good and bad, the future and past, the physical and emotional.

- By illustrating how our lives are absolutely dependent on constant connectivity, we brought forth the IT guardians who secure the world as we know it.

- The film documents the crucial work of these individuals who keep the essential infrastructure of our modern life running.

- Premiered at the Sundance Film Festival, with extraordinary reviews.

- Directly after, a press showing was seen by leading journalists in the tech, cinematic and news fields.

- The campaign surrounding the documentary connected the dots between the brand and the conversation/debate started by film.

- Prospective clients were invited to private screenings, where we started the sales conversations.

- Lo & Behold became one of the most watched documentaries online.

- It became available on Netflix, iTunes, Google Play, OnDemand, Xbox, Playstation, YouTube, Amazon Video and Vudu among many more.

- The New York Times called it “Improbable and Irresistible.” It has a 93% on Rotten Tomatoes and Wired Magazine deemed it “The most exciting film at Sundance.”

- Netscout searches grew from 2.5 billion to 25 billion.

- The client received more new business inquiries than it had in its 30-year history.

- The documentary worked to intrigue a targeted audience of C-Level Tech and IT professionals in a private setting before going public.

- By making internet security a mainstream theme, we knew the professionals making security decisions in their companies would be asked about the movie by friends and colleagues.

- Then we initiated the conversation by reaching out to the same targeted audience through search, retargeted banners and one-on-one conversations with our sales force.

- Target a wider audience to attract c-level technology officers and IT professionals.

- Lo & Behold explores innovations, advances, potential dangers and pitfalls of today’s connected world.

- Positions Netscout as the trusted ally to all “guardians” (IT professionals) who protect our connected world.

- Features pioneers like Elon Musk, and breaks the constraints of traditional B2B marketing, by leading a larger conversation about connectivity.

-This was an idea created by an agency for a formerly boring b2b client. turned into a movie. screened in the most prestigious film festival. sold to a distribution company for more than the production costs. And is used to frame every contact point and sales meeting after that. best new-business tool the client ever had.

- Because of its importance, internet security is still a decision being made by IT professionals, but the conversation happens among a much wider range of management, especially at the C-Level.

- An internet security contract can go up to 150,000/month. One new client could pay for the entire cost of the film. Except that the movie was bought by Magnolia Films who paid for the entire cost of the documentary, putting the campaign investment at zero cost for our client.

- Tell a story about how life/economy relies on the internet.