LEGO CL!CK continues to motivate people to recognise, embrace, share and yes, chase those unpredictable but powerful light bulb moments in life when things just CL!CK. Exploring your imagination from a young age, daring to realise your ideas, creating stories and uses for what you create, solving problems that no one knew existed – this is the stuff of LEGO is made of, and is exactly what leads to a lifetime of CLICK moments.The Lego Idea Factory blog received thousands of fan submitted ideas and the average visit was 3 minutes 47 seconds.Lego sales are up 32%.

The LEGO Idea Factory, www.LEGOCLICK.com, is a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips designed to celebrate and inspire the moment when a great idea just CL!CKs. Fans of LEGO and big ideas can join the conversation on this blog that celebrates light bulb moments, grand or understated. Guest contributors share stories of how things CL!CKed for them, ideas for how to find a CL!CK moment and photo and video inspiration to tickle the inner creator in anyone. To share personal CL!CK moments, visitors can email: LEGOCLICK@gmail.com, post, Facebook, or tweet their inspiration.And if you want to just come and fly a miniman around, that's cool, too.

Lego has seen steady growth, attributed largely to the shift in objective from purely children, to parents and fanboys who have made the brand beloved for years. Coming off of the success of GoMiniManGo, a campaign we launched last year to give the brand loyalist a voice, we wanted to move beyond product, beyond toys, building, nostalgia, and collecting and focus on the spirit of creativity. Cl!ck allows us to do that, by celebrating not only the Eureka that is felt between two people, but also in a singular sense, when creativity turns to ideas; creativity in all of its scientific, scholastic, zany forms. Cl!ck expresses the Lego spirit by honoring and engaging the target audience to add to and be inspired by creativity in all of its multifaceted forms.