Film > TV / Cinema Film: Sectors
ARCHER TROY, Mexico City / MININO PLUS / 2020
Overview
Credits
Write a short summary of what happens in the film
LOVE IS HARD is a film that shows in a glorious way everyday situations where cats destroy their living owners’ homes by doing what cats do best, being themselves.
This piece astonishing characteristic is the result of capturing each scene with spectacular slow motion shots and a dramatic opera melody in the background that automatically captures the attention.
Cultural / Context information for the jury
We use to see cats in advertising as cute and affective animals, but they are independent, agile, curious and slick beings as well. We pretend to show the real relation between them and their owners, as an unconditional love bond and expose its real rebel and chaotic behavior in such an epic display.
Cats unique way of being often makes them the protagonist of any sort of mischiefs and house destructive events that any other pet couldn't be able to do.
In México, “cat people” recognize to love their pets as if they were their child, and seek for the best for them in order to improve their health, look and wellbeing, no matter what.
This tribe can relate to the situations displayed in this film, simply because they’ve experienced them on a daily basis.
More Entries from Other FMCG in Film
24 items
More Entries from ARCHER TROY
24 items